MEET MICRO-INFLUENCER: CHAU NGUYEN

Chau Nguyen is a Dutch micro-influencer that has more than 2600 followers is not your ordinary influencer. She's a brand and online strategist and is known as an entrepreneur influencer. Chau uses the 'thepinksuitcase' as her Instagram handle. In this interview you will get to know this bossbabe better.

Since when do you have an Instagram account?

I downloaded the app in 2011.

You're also a consult, do you want to become an influencer consult or an influencer in another field?

Yes, would be lovely, but only with brands that fits my audience and personal brand.

How many followers do you have?

2600

Do you use other social networks and in what way?

Yes, LinkedIn and Facebook. Both for business purposes (products, service and creating a community who loves my work or niche).

What type of pages or profiles do you follow in social network sites?

Mindset, entrepreneurs, fashion and beauty, but also to browse campaigns and leads.

Do you belong to any group or community in which you share a common interest? (online platform, etc.)

Different groups on FB and LI.

What topics do you talk about?

Entrepreneurship, mindset, social media and branding.

How would you define your followers?

Ambitious.

What are your objectives on Instagram in the short and medium term?

Leads (clients) and to inspire others to live their best life. To chase their dreams and ambitions.

What would you like to know more about communication strategy?

Communication for gen Z.

What do you intend to achieve with your Instagram account?

To inspire others to work with me or to chase their dreams.

Would you join an online platform which tries to help influencers to grow on Instagram?

Yes.

What content do you think needs to be included on that platform?

Transparency on how to create campaigns and find brands that match your own personal brand.

How often do you publish?

Once a day a port and 5 times stories a day.

How would you act in a social media crisis?

Take a breath ;). Check the damage and facts, create a strategy and execute.

How important do you think influencers are in the fashion business?

Very, you can see them everywhere and they do really make a difference on shows etc.

What would you recommend to other people who are starting to create their own account and want to be influencers?

Be authentic and always be yourself. Don't try too hard.

Do you receive many questions via Instagram direct messages?

Yes.

How much time do you dedicate to social media?

1h a day.

How many visits do you receive weekly?

+/- 11000 per week.

Have you ever done any digital marketing campaign?

Yes, for Aussie Haircare and Remington.

Do you dedicate to any other job besides your Instagram account?

Yes, I run my own brand and marketing agency.