HOW INSTAGRAM´S ALGORITHM WORKS.

In case anyone does not know, Instagram works through algorithms. Instagram decides which posts you see first in your feed.

What's the black box of Instagram?

Instagram has a much more complex algorithm than Facebook. This social network rewards those publications with more comments by ranking them higher.The Instagram algorithm also decides, depending on the likes of your post in the first minutes since its publication, if it gives you more visibility in the users' feed.

There are three elements that determine the order in which the publications appear: interest, timeliness and engagement (images, likes and also videos that have attracted the most attention). Firstly, the interest: Instagram predicts what matters most to you given your past behavior and analyzing the content of the post. Second element is the chronology, because there is still something chronological and obviously the application will benefit something new than a publication a week ago. Last, but not least, the relationship: how close you are to the person who shared something. If they usually interact enough, they will benefit each other in the algorithm. This goes from tagging, commenting and giving likes. If you are an influencer or an expanding brand do not forget that, despite these variables, the content remains the secret to succeed in the social network of images. Be original, use creativity and ingenuity and publish to be seen. If your content manages to charm your audience and reach new followers, you will have found the secret formula of the Instagram algorithm!