BUILDING YOUR PERSONAL BRAND.

In this changing world and uncertain economy, to have a brand as the founder of a company to ensure its possibilities and find options for the needs within a few years.

Keep in mind that every time a CEO or founder with a strong personal brand speaks or introduces himself, he promotes his business. Have a personal brand as a leader in your industry and field.

Here are some tips to help you for building your personal brand:

1. Make your biography complete, but not boring Observe your biography (both the one you have on your website or blog and social networks) and be sure to contain all the achievements of your career, not just the current ones. It also includes the projects in which you have an involved state, the time to take them into the business, some of your main clients and anything that can present you as a leader in your field. It is important to tell about your personal experience, in which you have overcome that obstacle that may have made it difficult for you.

2. Optimize your LinkedIn profile Once you have created and updated your biography, the next step is to review your profile on LinkedIn. Here you can have a summary of your professional experience, well defined your skills and abilities, including the recommendations and your past projects. Another important point in this social network is your profile image. Choose carefully a photograph that is professional and that demonstrates, at first sight, your personality. It is also essential that you share content and articles in your profile related to your industry.

3. Write articles or create a blog There is no doubt that content marketing is an excellent way to create your brand as a CEO. Being personally known as an expert in your field can boost your business. Make a list of the main industry or business publications, as well as blogs, and brainstorm topics you could talk about. If you are not a good writer, but you have something to say, then you can hire someone to be your help and be responsible for writing the article or the post for you.

4. Attend events and have networking Your personal brand is as solid as your network of contacts. Even if you are very busy, try as often as possible to attend events and conferences in your industry or related to it. In this type of situation, you can meet interesting people who help you promote your business, as well as generate alliances that benefit your company. Once you have made the first contact, remember that the key of the networkingestá in the follow-up.