ALL YOU NEED TO KNOW ABOUT IGTV

IGTV is a social platform where you can share and watch videos. But what is so different? To begin with, unlike videos or stories that can be published today on Instagram, IGTV allows you to upload longer videos and even these videos will not disappear after 24 hours. Secondly, the videos are loaded in full screen and in vertical format (it adapts to the design of mobile phones). Finally, the way the application works is also something to consider. Unlike YouTube, where the user must perform videos searches, IGTV starts playing on the second the application is opened (as if we were turning on a real TV). Of course this does not mean that you cannot search within IGTV. It also includes the option to “continue watching” which allows you to continue watching a video right where you left it.

Keep in mind that each IGTV channel is linked to an Instagram account, which means that if you create one, all your Instagram followers are allowed to watch it. So although there are two separate applications that can operate independently, the boards form the complete package.

You may be wondering...

How long can IGTV videos last? Usually between 15 seconds and 10 minutes. For larger accounts (and verified accounts), there is an option to upload videos that last up to an hour. What types of video are compatible with IGTV? Video files must be in .MP4. Where do you see IGTV? You can watch the videos from Instagram or in the IGTV application. What are the correct sizes of the videos? Vertical videos should follow 9:16 aspect ratio.

Can you have more than one IGTV channel? No, you can only have one IGTV channel on an Instagram account. Can you advertise on IGTV? Not yet. However, Instagram says that it has future plans to add promotion options.