5 TIPS (THAT REALLY WORK) TO INCREASE INSTAGRAM ENGAGEMENT

1. USE KEY HASHTAGS

By using hashtags, you have to try to get into the Top Posts of that hashtag. You have to take into account that if you’re an account with less than 10.000 followers you aren´t likely to get into the Top Posts if you use a massive hashtag (#fashion). It is smarter to use hashtags that have an engaging community behind them or are specific to your audience like #outfitgoals.

2. POST WHEN YOUR AUDIENCE IS MOST ACTIVE

There are some platforms which calculate your top posting times based on how much engagement your posts get. Some of these platforms are Later or Instagram Insights.

Even if you find out when your perfect posting time is, it is good to know some general statistics. Post more during off-work hours (11 am – 1 pm and 7 pm – 9 pm) instead of during the day. Also save the important posts for weekdays as Wednesdays and Thursdays drive more engagement than for example Sundays, which actually drive the least.

3. CALL TO ACTION

Request your followers to comment their opinions or recommendations after reading your caption. If you post your new swimsuit, ask them where their favourite bikini is from. Or if you get a new pet, ask them how they would name it.

4. HOST AN INSTAGRAM CONTEST

And ask the participants to follow you and tag their friends in the comments in order to have a chance of winning.

5. BE MORE ACTIVE ON INSTAGRAM STORIES

Take advantage of all the features Instagram Stories offer and be creative! You can even get on the Instagram Explore page.

Moreover, whenever you have a new post make a story for those who may have missed the post on their timeline.